Home Listing Descriptions

The way in which a listing is written can influence a home shopper’s first impression of your property. This description is often a seller’s first opportunity to grab a buyer’s attention, highlight their property’s best features, and entice the home shopper to visit an open house or schedule a showing. Understanding what will resonate with your target audience is the first step in drafting engaging, accurate and keyword-rich descriptions that generate interest.

Strong Opening Lines

There are a couple of key attributes a strong opening line should possess. It’s a good idea to start by:

• Highlighting key features of your property
• Creating a sense of urgency

You can fit several positive characteristics into a single sentence, like “This stunning three-bedroom home features a newly renovated kitchen and breathtaking mountain views.” Home sellers may also want to instill a sense of scarcity with something like “Rare opportunity to own a home in this sought-after neighborhood…”

It’s best to include specifics rather than relying on vague statements like 'great home' or 'good deal,' as nearly every home seller would describe their property in the same way. A strong opening line allows you to quickly define your home and lets readers determine whether it sounds like a property they would want to learn more about.

Focus on Features That Matter Most

Most homes being put on the market have at least some attributes that would make it attractive to buyers. Highlighting those features early and clearly allows buyers who are interested in those features to mark your property as one they will want to visit. In addition to the important basics, like the number of bedrooms, bathrooms and square footage, some features you may want to mention early in the description include:

• Unique selling points, like a pool, large backyard or open floor plan
• Lifestyle benefits like a secluded patio with a beautiful view or an expansive chef’s kitchen
• Attractive upgrades like remodeled bathrooms, energy-efficiency enhancements (windows, HVAC system, etc.) or new appliances

Desirable Location Details

Many homes have both good and bad location attributes. It’s best to highlight the good and avoid overemphasizing some of the features that may detract from buyer interest. Some positive location features that you may want to highlight include:

• Easy access to major highways or public transportation
• Proximity to parks, schools, shopping and dining opportunities
• Community amenities like walking trails, community pools or events

Keywords Can Boost Visibility

Many buyers search for specific types of homes. Using keywords commonly searched by buyers can help get your listing noticed. Examples include:

• Common search terms like “move-in ready,” “open concept” and “modern kitchen”
• Local keywords like references to specific neighborhoods or schools
• More targeted but popular features, like “home office” or “energy-efficient HVAC”

Use Descriptive Language

You want buyers to visualize themselves in the property you’re describing. Engaging, sensory language can help instill a sense of emotion in the description, such as:

• Phrases like “cozy fireplace,” “sun-filled living room,” or “serene backyard”
• Action-oriented phrases like “host a family gathering in the spacious dining room” or “unwind in the luxurious soaking tub”
• Be specific and avoid generic or overused terms like “nice” or “beautiful” without appropriate context

Accuracy Is Important to a Fast Sale

Few things discourage potential buyers more than perceived dishonesty. A seller who is untruthful about their home’s features or benefits might not be entirely transparent about other things, like underlying problems. Some ways you can remain accurate without inhibiting interest include:

• Don’t exaggerate features or make claims you can’t back up
• Couple acknowledgments of quirks or potential problems, like being on a busy street, with a positive attribute, such as “conveniently located near a major shopping and dining hub”
• Specify timelines of renovations or upgrades, like “new roof installed in 2023”

Real Estate Professionals Who Excel at Identifying Buyers Fast and Marketing Homes Effectively

At 72SOLD, we take the guesswork out of selling homes by leveraging a proven strategy to identify qualified local buyers in just 72 hours and create a sense of competition and urgency. If you’re looking for professionals with a track record of selling homes fast for a great price, fill out the form on our website.