Choosing The Right Agent

If selling your home fast is a priority for you, choosing the right real estate agent—someone who not only understands the market but also aligns with your goals and priorities—is a must. Most sellers have many real estate companies to choose from, each of which likely promises fast sales. Do your research and consider their past results, as well as their reputation in the industry, to determine which company or agent is ideal for your situation.

Consider Their Track Record

An agent’s experience and success rate are key indicators of their ability to sell your home quickly. When considering different real estate agents, be sure to ask about their average time to sell a property. An agent’s ability to close sales quickly demonstrates an understanding of effective pricing and marketing strategies.

An important part of that equation is local expertise and familiarity with the area in which the home is located. Insights into comparable sales, buyer demographics and market trends that influence the speed of sale are all important.

You may also want to consider agents who specialize in fast sales, like those trained in the 72SOLD model. Our real estate professionals are equipped with the knowledge to streamline the process.

Assess Their Marketing Approach

Not all real estate agents employ aggressive and thoughtful marketing strategies. Many utilize a cookie cutter approach that includes photography, listings and tours. This might work in a seller’s market, but it’s not necessarily the ideal approach to attracting multiple high offers quickly in every situation.

72SOLD leverages a combination of tools to identify and reach qualified buyers within days of a seller’s decision to put their home on the market. This front-loaded marketing strategy is a powerful tool for preventing a home from stagnating on the market for weeks or months.

Agents who use our process get the right eyes on your home quickly and establish your home as a scarce, highly desirable resource, generating excitement for your property before it formally hits the market.

Using a single open house instead of multiple buyer walkthroughs over weeks also affords significant advantages. Interested buyers who attend the open house see each other, realize there’s competition and have an incentive to act fast to put in the best offer.

How Is the Agent’s Communication Style?

Home sellers should try to gauge an agent’s responsiveness and transparency, as speed is often a factor in the home selling process. Delayed communication can slow sales and increase the risk of prospective buyers purchasing a different home. It’s important to have confidence your agent will prioritize your home and put in the necessary work to sell your house quickly and for the best price.

Understand Their Pricing Strategy

Most real estate agents will recommend an “asking price” based on their own gut, knowledge of the local market and, in some cases, a more formalized comparative market analysis (CMA). Experienced agents typically avoid overpricing to ensure a newly listed property generates immediate interest and prevent a prolonged sale process.

Gauge Their Negotiation Skills

There’s more to negotiating than haggling. Look for companies with a track record for securing favorable terms without prolonged negotiations, which indicates they excel at closing deals. You may also want to ask how they handle unexpected challenges that can arise when selling a home, like navigating appraisal issues or buyer contingencies.

Why Do 72SOLD Real Estate Professionals Stand Out?

Independent studies have shown that 72SOLD’s average sale price is 5.8 to 12 percent higher than other homes sold within an MLS. This is thanks to an innovative system that targets qualified buyers with effective marketing to generate interest and collects interested buyers together at the same time to instill a sense of urgency and competition.

If you would like to learn more about the 72SOLD system or get our valuation for your home, fill out the form on our website.