Selling a home isn't like retail. 72SOLD uses urgency and scarcity to maximize competition and price. Learn more about our unique approach on our website.

Selling your home to friends or family may seem easy, but it can lead to lower offers, and awkward conversations. Learn why the open market is better.

Why re-listing your home may not reset its market perception and how to effectively attract serious buyers with 72SOLD's strategic approach

Discover the pros and cons of relying on buyer feedback when selling your home. Learn how to use feedback wisely and avoid common pitfalls.

Thinking of selling your Phoenix-area home with Doug Hopkins or 72SOLD? Our expert 2025 review compares fees, process, and sale price. See which option gets you more money.

Discover how 72SOLD's strategic early-access showings and competitive framing can generate strong offers for your home before it's officially listed. Learn more now!

Discover why waiting for the perfect buyer can backfire in today's fast-paced real estate market. Learn how to attract strong offers quickly with strategic marketing.