The Risk of Over-Explaining

When you’re selling a home, it’s tempting to think that more information means more interest. After all, why not show buyers everything up front—the closets, the backyard fence, the pantry shelving, the water heater in the garage? In real estate, how you present your home matters just as much as what you present. Too much detail can actually turn off the very buyers you’re trying to attract.

72SOLD takes a different approach. Rather than overwhelming buyers with dozens of photos and paragraphs of technical information, we strive to spark interest, create curiosity, and get serious buyers through the door.

You don’t want buyers to make up their minds about your house while scrolling.

Too Much Detail Kills Curiosity

Most buyers don’t commit based on a photo. They commit based on how a home makes them feel in person. But when every angle, every corner, and every potential flaw is on display online, it removes the need to schedule a showing. A buyer can talk themselves out of your home without ever setting foot inside.

Using fewer, professionally enhanced images that highlight a home’s strongest selling points can be a more effective approach. By focusing on quality over quantity, the listing grabs attention and leaves room for curiosity, encouraging buyers to reach out instead of scroll past.

You’re Not Just Selling Features, You’re Framing Value

Buyers aren’t just looking at your home. They’re comparing it to every other active listing in their price range. If your photos or description make your home feel cluttered, cramped, or oddly laid out, they could shift the buyer’s perception of its value.

That’s why overdescribing your home online can backfire. A flood of bullet points or generic phrases about “spacious living” and “abundant natural light” blends into the noise. Worse, it may draw attention to the wrong things. Instead of letting buyers discover what makes your home feel special during the showing, you’ve just given them a checklist of reasons to hesitate.

You’re Not Writing a User Manual

Many sellers and agents use listing descriptions to explain the home in exhaustive detail. They list things like square footage, room dimensions, appliance brands, school district boundaries, and more. But most buyers don’t need a full dossier to get interested. They need a reason to want to see the home.

72SOLD tailors descriptions to encourage curiosity. Instead of just describing the home, we strive to tell a story. The idea is to lead with the most emotionally appealing or unique features, hint at what makes the home special, and include a clear call to action. That’s what gets buyers to engage. The real selling happens in person.

The Goal Isn’t to Answer Every Question, It’s to Start the Right Conversation

Think of your online listing as a movie trailer, not the whole film. The goal is to show just enough to make buyers say, “I want to see more.” When a listing tries to answer every possible question, it removes the need for a conversation and strips away the sense of exclusivity that drives competition.

In contrast, 72SOLD uses a structured showing process that positions the home as something buyers are lucky to see, not something they’ve already previewed to death. That framing creates a stronger emotional connection and instills a desire to see more, setting the stage for competitive offers.

Getting More Eyes on Your Home Isn’t the Same Thing as Getting More Offers

You don’t need to overshare online to attract the right buyers. You just need the right strategy. From photo selection to ad copy to how showings are structured, 72SOLD is designed to create curiosity, drive early demand, and make your home feel like an opportunity buyers don’t want to miss. This strategy is tailored to appeal to serious home shoppers, not window shoppers who aren’t ready to commit.

Fill out the form on our website to get our price for your home and learn more about our approach to marketing homes for sale.