Top Agent Characteristics

The real estate industry has a somewhat unique workforce compared to many other sectors in the national economy. There are few industries where the professionals who make up the workforce are largely part time. A recent report of agents found that just under half had sold no homes in the previous year and an astonishing 70 percent sold five or fewer homes.

While there are many licensed real estate agents, a majority of them are inactive or barely active. Only a minority of realtors do most of the selling, with few boasting the kind of portfolio of success most home sellers want in the agent representing their interests.

What Sets the Successful Few Apart from the Rest?

Market Knowledge

Top agents within a city or geographic region usually have an in-depth understanding of the local market. This knowledge is usually derived from active participation in the market. Because they approach real estate as a full-time professional, they usually have a deeper understanding of pricing trends, neighborhood demand and the economic factors that influence the housing market. This knowledge allows them to appropriately price homes to move and target their marketing in the most impactful way possible.

Marketing Strategies

Most of the top-selling agents don’t have a single magic marketing bullet that’s completely effective for every scenario. They typically leverage a mix of both traditional and digital marketing techniques. Not every marketing method is appropriate to reach every type of buyer, and resources should be wisely used to reach the most relevant audience.

Next-Level Communication Skills

Every sales job is fundamentally about communication. Top real estate agents need to be able to be clear and persuasive communicators. They must recognize what different buyers value and want, tailoring their approach to the buyer rather than relying on a cookie-cutter approach to every pitch.

Putting Clients First

People can feel when the person representing their interests isn’t giving it their all or has their own personal priorities that don’t align with their client. This is unfortunately common in the sales field, where professionals who depend on commissions sometimes get ahead by looking out for their own interests in negotiations.

Many sellers are best served by a real estate agent who can simultaneously pursue maximum sales price while also considering the unique needs and preferences of the seller they’re representing.

Established Networks

A common hurdle that often prevents part-time agents from excelling in the field of real estate is the lack of an extensive network of both buyer’s agents and seller’s agents. Knowing not only agents but also contractors, appraisers, mortgage professionals and real estate attorneys helps top-tier agents find qualified and motivated buyers more quickly, while also allowing them to refer their clients to trusted professionals who can expedite any home selling needs that arise.

Adaptability

The ability to be successful in the long-term truly does separate the tourists from the top-level real estate talent. The real estate market is not static or always on the rise. Many markets fluctuate, but the impact of interest and price changes are particularly impactful in the housing market.

Homes are somewhat unique due to their high price tag. The price of milk or eggs doubling in a year might be annoying, but it won’t stop most shoppers from buying them. Buying a home with a 30-year mortgage after interest rates increase by three or four percent, or selling your home when its price has decreased by 20 or 30 percent, is an entirely different story. There are many compelling market-driven reasons why some people choose not to buy or sell, leading to significant downturns in the real estate industry.

Although these slowdowns are always temporary, and the housing market inevitably recovers eventually, many of the lower-performing or part-time real estate agents will fall off the active agent roster. It’s the top-tier professionals who not only stay in the game but continue to thrive even when factors beyond their control make the job tougher.

Work With a Proven Real Estate Agent Near You

The 72SOLD system has a proven success rate, but it’s not a simple process to execute. That’s why we work exclusively with top-tier real estate talent. Working with the best is one of the ways we help maintain a consistent product that’s a step above what competitors offer.

Utilizing the services of local real estate leaders allows us to greatly increase the chance of selling homes faster than average and for higher prices than other homes within the local MLS. Find out what your home may be worth when you sell with 72SOLD today.