Best Way to Advertise a House for Sale
Is there a best way to advertise a house for sale? The end results of marketing campaigns provide a somewhat concrete answer. Yes – some home sellers have developed arguably the best way to advertise a house for sale, at least if you base that assessment on results.
72SOLD’s proprietary marketing strategy consistently leads to between 8.4 percent and 12 percent higher sales prices compared to similar homes within a local MLS. If you want to define the best way to advertise a house as the strategy that leads to consistently higher sale prices – you could make the case that 72SOLD has found it.
Commonly Utilized Home Selling Strategies
Advertising a house for sale has evolved considerably with advancements in technology and changes in consumer behavior. Real estate agents were some of the most successful early adopters of online tools. As with any competitive industry, there’s a significant incentive for home sellers and their agents to adopt the latest and most effective tools for maximizing a home’s sale price.
As soon as a new marketing tool becomes available, you can assume real estate professionals are looking for ways to leverage it to move their clients’ homes quickly and for the highest possible price.
Online Tools and Platforms
Multiple Listing Service (MLS): This is the primary database where real estate agents list properties for sale. Although the modern day MLS is thought of purely as a digital database, the origins of the MLS go back more than a century. Pretty much any modern real estate website that lists homes for sale, details regarding recent sales or valuation estimates are pulling data from the modern MLS database.
Social Media: Platforms like Facebook, Instagram, YouTube and even LinkedIn can be used to showcase properties, often through targeted ads or organic posts on business pages or groups. YouTube can be particularly valuable for hosting walkthrough videos, while Facebook provides the ability to target ads to relevant local home shoppers.
Virtual Tours and 3D Showcases: There are several effective platforms that allow real estate agents and home sellers to set up virtual tours and 3D showcases. While traditional photo galleries are still the norm (and preferred by many home shoppers for the ease and convenience of simply clicking through a photo gallery), virtual reality experiences that allow remote navigation of a property are growing in popularity.
Online Video Platforms: Using YouTube or Vimeo to post property videos or virtual tours can attract a wider audience and provide a dynamic view of the property. Modern home shoppers expect maximum transparency and information, so it’s a good idea for home sellers to accommodate. These types of online viewing tools also reduce the need for open houses and showings, as home shoppers can usually tell whether a home is worth visiting for a closer look based on what they see in online videos.
Email Marketing: Agents often have mailing lists of potential buyers or other agents. Regular newsletters or property alerts can be sent out to these contacts.
Digital Advertising: Google Ads, Facebook Ads or other online advertising platforms can target various demographic factors and locations to narrowly serve ads to the most relevant interested parties.
Offline Tools and Methods
Open Houses: A traditional but still effective method where potential buyers can walk through the property during set hours. While some showing is necessary, there are undeniable some serious open house downsides for home sellers. 72SOLD’s limited open house approach helps generate urgency while also saving home sellers from the hassle and inconvenience of weeks or months of showings.
Yard Signs: Everyone’s familiar with the obnoxious "For Sale" signs in the front yard, often with the agent's contact details. There are a variety of reasons why home sellers don’t like yard signs. They can be an eyesore for neighbors, feel like a violation of your personal privacy and can potentially be a magnet for ne'er-do-wells looking for vacant or unoccupied targets. One of the unique aspects of the 72SOLD process is we manage to get you exceptional offers in eight days without the use of yard signs.
Networking: Real estate agents often network with other professionals to get leads and referrals. They may also participate in “broker caravans”, or open houses intended for real estate agents so they can view new listings for their clients.
72SOLD Leverages the Most Effective New and Old Strategies to Get You the Best Offers in Just Eight Days
Although some old offline tools are still effective ways to advertise a home for sale, many have fallen by the wayside as more home shoppers have taken their home searches online. At the same time, not every new digital tool is necessarily an effective use of a limited home advertising budget.
If there is a best way to advertise a home for sale, our team is confident we have found it. We consistently beat the average sales price for other comparable homes for sale in any given area. Best of all, we do it in the least intrusive way possible.
You deserve to focus on finding your next home instead of spending weeks or even months trying to sell your current home. Let 72SOLD help. Visit our website to learn more.
